Partners in Rural Health Transformation

Startups are responding to feedback from states about valuing collaborative, ecosystem-based approaches that bring together complementary partners. Cohorts help reduce administrative burden, strengthen applications, and foster more integrated care workflows that align with state priorities.

Startups are finding that each state’s implementation structure is unique — from funding flows to partnership models. Rather than pursuing all 50 states at once, successful innovators are prioritizing a smaller set of states where alignment, funding allocation, and partnership readiness are strongest. A depth-over-breadth strategy is emerging as more effective for long-term traction.

Startups are recognizing that while RHTP funding represents meaningful opportunity, long-term success depends on sustainability beyond pilot dollars. The most compelling approaches start small, define measurable outcomes early, and identify clear reimbursement or funding pathways from the outset. Building sustainability into the model from day one strengthens both state alignment and long-term viability.